Behavioral Psychology

Some people might be surprised at the amount of psychology used in our lives. Advertisers have been using the research of psychologists for years. In fact, John Watson, one of the first known successful marketers, actually began his life as a psychologist.

This NPR story is about using the study and findings of psychology and applying them to policy decisions. Rather than using psychology to try and make us buy Fruit of the Loom rather  than BVD, or Pepsi rather than Coke, the research is being used to try and help people save money for the future. Think of the possibilities, psychology used to help make people more financially secure and build net worth instead of used to increase the likelihood of making an impulse buy in the supermarket.

You can listen to or read the complete story through NPR‘s website.


Oklahoma Policy Insititute (OK Policy) advances equitable and fiscally responsible policies that expand opportunity for all Oklahomans through non-partisan research, analysis, and advocacy.

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